we design the web without the overheads
Corporate Identity and logo design
When branding really matters.
More than just a pretty face
Logo design, business stationary and marketing material. These are the basics of getting your brand known and grown.
With many years of designing, we’ve experienced various clients’ outlook on logo design. From those who’ve approached us saying “I just need a logo done. I’ll leave everything up to you” to those who have a more fixed vision about what they are looking to achieve with their company branding. Generally. those who don’t have a basic idea of what they want will be charged by the hour as we’d be working from our own concepts and constantly making changes until the client sees what they like, whilst with those who have a basic idea of what they want, we can base things of of given ideas and give an approximate quote for the full project.
Your logo is the face of your business, it’s something that should stick and be easily recognisable as your own. It’s not just used on your website, it’s used on everything relating to your business – well it should be anyway!
In a sense, the pricing of logo design should reflect the seriousness of your business. If you are not yet serious about taking your brand to the next level and are just looking for something to use as the title for your site, you wouldn’t be looking to fork out a lot and hence, would probably look to get it done by a freelancer rather than an agency. Whilst, if you are established (or establishing) and branching out amongst the wings of the corporate world you’d understand how important it is to get everything right – first time round.
Think of Argos. They’re a big brand and know that once they decide to get their logo revamped it will be used on a variety of different platforms, in a variety of different sizes and a variety of different ways – billboards, catalogs, posters, television etc. Chances are, getting a logo designed to the right specs for unlimited usage for a brand like Argos would cost well over the 10k mark – not just for the design, but for the initial briefing, company research, competitor research, drafts, brand guidelines, design, execution, client feedback, adjustments, file prep, documentation and copyright transferal. Now that’s serious branding.
With us it doesn’t matter how small or big your brand is (or aim to be), every client will get that ‘big brand’ service and at a fraction of the cost. For a look at some of our logo design work please feel free to have a look through our portfolio.
We follow the same notions as the above to include the following:
- 1. Initial briefing
- 2. Company research
- 3. Competitor research
- 4. Draft designs
- 5. Concept designs
- 6. Execution
- 7. Client feedback
- 8. Adjustments
- 9. File preparation
- 10. Logo documentation
- 11. Copyright transferal
Concept designs are normally given within 10 working days. This gives us enough time to get our creative juices flowing and draft out something close to what you envision. With prices starting from only £500 it’s a worth while investment for the future of your business’ brand.
If you are looking for professional logo design from us at Econeve feel free to get in touch for a free personalised quote.
