New Year, New Start, New Business?
Written on January 12th, 2011.
It's a brand new year and we’ve all set our new year's resolutions in which we’re absolutely determined to keep. Despite many previous years of defunct resolutions getting flushed down the drain because of the new year spirit being superseded by, well, other responsibilities, this year is different right? And so it should be!
One of the many resolutions that seems to have been common over the past few weeks has been to ’start a business’. More specifically, to start an online business.
The internet is now one of the best resources to reach wide scale consumers without as much effort as offline-only businesses. Monthly magazines delivered by post is now weekly newsletters delivered via email. Information is only a click away rather than a bus journey across town and it’s possible to run a successful online business from the comfort of your own home.
An online focused business is definately a good idea as, depending on your area of business, it could cost you a lot less compared to that of an offline business. i.e. an online-only fashion retailer such as asos.com will not have the worry of renting retail premises for their offline store. Although it’s possible to find retail space for relatively cheap, to be a big brand in the offline retail industry, it’s all about location and franchises. For example, a fashion store right bang in the centre of London has more of a consumer base (and generally those willing to part with a lot more cash) than a local high street, so you know renting in a premium location will be rather costly!
With the online focused business you can take advantage of having a global reach as well as a more targeted reach with online marketing campaigns and SEO. To keep your consumers feeling less like your stuck in a virtual world you can also take advantage of offline strategies whether it be for customer service purposes (i.e. courtesy calls) or marketing purposes (i.e. having seminars).
With more and more people using the internet it’s almost a must for every business, even offline businesses, to have some kind of online web presense. This could be a full online experience such as an eCommerce store or a simple presence for general business information i.e. location, telephone number, email and a bit about what your business is about.
With the recession (oh, how popular that word has become) as it is today, we know how important it is for those wanting to start an online business to keep costs down. For this reason we’ve discounted the price of our business start-up web design package by 50%. For more information on this, simply click here.
Whether you’re looking to start up on a small scaled business or a fully blown ecommerce business we’ll be here for you every step of the way to help you develop your online web presence. So contact a web design agency that knows how to deliver superior work without the premium rate.
